Measuring Impacts of Diversity, Equity and Inclusion Initiatives on Employer Branding and Employer Value Proposition

Abstract

Background: The concept of Diversity, Equity and Inclusion is to provide business an edge in the competitive market. Many studies have already outlined the advantage of having a diverse and inclusive workplace. These studies explicitly addressed the need of Diversity from profitability, innovation and better market reach. Few studies have also shown how employee attraction and retention are positively impacted by a diverse workplace. This research thesis titled Measuring Impacts of Diversity, Equity and Inclusion Initiatives on Employer Branding and Employer Value Proposition therefore aims to add to the literature by evaluating the impacts of Diversity, Equity, and Inclusion (DEI) on Employer Value Proposition (EVP) and Employer Branding.
Methods: This study uses a unique dataset based an original survey launched for the purpose of this study with 240+ respondent. Quantitative data was collected from different industries and different levels of working professionals including students of professional courses. The study used a structured data collection and statistical analysis approach to assess the impact of various aspects of Diversity, Equity & Inclusion on Employer Value Proposition and Employer Branding.
At the data analysis level, the study used statistical analysis of correlation and Regression to establish a relationship between variables.
Results: The study revealed that a robust and fair DEI process can give rise to a better Employer Value Proposition and Employer Brand in the market. Genuine and Fair DEI initiative helped employees to experience an inclusive & positive workplace that resulted in employee satisfaction and retention.
Conclusion & implication: The study suggests that focusing on Diversity, Equity & Inclusion initiatives is a strategic step and not only the right thing to do as a good corporate citizen. A fair & genuine DEI can strengthen an organization's Employer Brand, making it more attractive and can make the organization an employer of choice. DEI Initiatives will also ensure a strong Employer Value Proposition. This will eventually reduce organization’s cost of hire & retention. Hence organizations are encouraged to prioritize Diversity, Equity & Inclusion as a strategic component of their Branding initiative & Employer Value Proposition.
Key words: Diversity, Equity & Inclusion, Belonging, Fairness, Organizational Justice.